HOW TO JUMP
An annual summit themed around critical business questions. ‘How to Jump’ addressed the necessity for businesses to ‘jump’ to stay relevant. There were ten talks, each covering a ‘jump’. Discussions included the ‘jump’ from the model of car ownership to car share and Fortnum & Mason’s ‘jumping’ from a business based in Piccadilly, London, to one that could expand into Dubai while still maintaining its core identity.
Photography by Sara Morris